Dylan Snyder

September 6, 2017

Dylan Snyder is a team leader and real estate consultant at The Snyder Group - Keller Williams Realty Luxury Homes. His business is augmented by his high-caliber team of seasoned buyer specialists and a dedicated marketing department.

The Impact of Amazon Acquiring Whole Foods on Retail Grocers and Commercial Real Estate

August 14, 2017

It seems evident that the ripples surrounding Amazon's planned purchase of Whole Foods will continue to radiate, and some of those ripples seem destined to become waves as they spread beyond American shores. Even here in the United States, the announcement has prompted reaction that goes beyond the immediate effect on grocery business.

The idea of giant Amazon entering the realm of food sales has prompted a new look at other industries that may be potential targets of a seemingly unstoppable growth spurt. Anti-trust concerns threaten to delay until mid-2018 what was originally expected to be a fait accompli before the end of this year, but prevailing opinion has been that the purchase will "rescue" a beleaguered chain that represents only 2% of the total grocery market. The buzz has been all about the effects on larger grocers.

Who's Saving Whom?

At least one assessment, however, points in another direction. What if Amazon's goal is less about the grocery business than it is about the business of running successful brick and mortar stores?

There is ample evidence that online buyers use different shopping criteria than those who prefer the "touch and feel" experience of traditional retail, whether it be for books or groceries. A Business Insider article posits the view that Amazon is much more interested in mining the value of onsite shopping experiences than expanding its fresh delivery services.

It's a unique take on the acquisition attempt. First, the grocery business is notorious for its low-profit margins; while Amazon boasts huge asset numbers, its actual profit line is relatively flat. The Whole Foods buyout probably won't help that at least not right away. Quick deliveries to online customers spurred the company's growth, but its fresh delivery service is proving more difficult. In markets like London where local grocers already offer convenient home delivery, Amazon's arrival has not been greeted with great enthusiasm.

Distribution and Delivery

While the 400-plus Whole Foods locations are a boon to its distribution center and local pick-up options, the acquisition also might represent a concrete way to collect data on retail shopping habits, and on facility development.The grocery chain, with a uniquely loyal customer base as well as optimized "brand partnerships" and distribution networks, offers fertile ground for study. As Amazon moves into the physical realm, technology cannot supply all the answers.

Whole Foods employees are also unique, fully trained and career-oriented, in an industry otherwise known for high-turnover and part-time employment. In short, the grocery chain has built its reputation on success that begins in the store, with a knowledgeable workforce that helps not only to attract customers, but also to sell products. Even though its products tend to be pricey, its stores effectively compete on the basis of "quality shopping experience."

The Real Estate Connection

Two observations counter the opinion that the purchase is predicated on Amazon's desire to expand online grocery shopping and delivery services. First, the company's seven brick and mortar bookstores have received a less than enthusiastic response, and even though there is, presumably, abundant technology to support product selection and display, they are described as "not built for people who actually read." Data gathered automatically from online shoppers does not necessarily translate to an effective physical experience.

Secondly, emotion enters into buying decisions. So, as Amazon enters a new growth phase, the takeaway from engaging with a chain like Whole Foods may serve as a stepping stone to even greater retail success on a physical plane as well as through technology. While there is not much doubt that Whole Foods will benefit from the purchase, the larger, long-term win may be in Amazon's court.

Data collection needs are the basis for sound decision-making in every field. While the value of technology is not in dispute, there are times when real, onsite experiences need to be factored into the equation. This foray into specialized food retail may be just that for Amazon. It certainly bears a close watch, for a lot of good reasons.

Will this move disrupt the plans of anyone invested in retail space for grocers? Probably not much in the short term. But it is certainly something to keep an eye on as big surprises to the masses often mean large returns for savvy investors.

The opinion expressed in this article is the opinion of its author and does not necessarily reflect the opinion of Enriched Data. Therefore, Enriched Data carries no responsibility for the opinion expressed thereon.

Dylan Snyder is a team leader and real estate consultant at The Snyder Group - Keller Williams Realty Luxury Homes. His business is augmented by his high-caliber team of seasoned buyer specialists and a dedicated marketing department.

Big Data and Real Estate – Be a Millionaire

February 7, 2017

Houston, Texas, Jan. 25, 2017 Patrick O’Connor has published a new book Big Data and Real Estate – Be a Millionaire available through www.Amazon.com.

Patrick O’Connor is president and CEO of Enriched Data, the largest enriched commercial real estate database in the US and co-author of Big Data and Real Estate – Be a Millionaire*

Real estate businesses throughout the US are taking their businesses to the next level and Patrick O’Connor is sharing his secrets.

•   Big data is causing disruptive change both in the residential and commercial real estate markets yet its impact is obscure to many real estate professionals.

•   Big data can provide million-dollar insights into clients, helping developers and builders to decide what to build and where to build it.

•   Big Data is revolutionizing marketing for real estate, allowing property owners to more effectively target and market to prospective tenants.

•   Big Data is the next step in the electronic revolution. Starting with fax machines, computers and cell phones, electronic tools were built largely without data. Big data is the fuel that will take the computer revolution to a next level.

Patrick O’Connor is available for an interview contact: Carol Zieben (713) 817-3344

For additional information on Enriched Data contact: Alexa Howze (346) 571-7072

Four Important Questions That Will Bring You Success

December 8, 2016

Enriched Data provides premium quality commercial real estate leads on maturing mortgages to producers nationwide. The in-house research team of data analysts research the accuracy of the real estate and contact data one week prior to delivery to mortgage professionals.

 What does that mean? It means that the data: mortgage information, property details, borrower and lender contact information such as multiple phone numbers, email address, and LinkedIn account are all verified right before the lead is sent to the producer. The accuracy of the data you use is vital to your credibility as a professional.If you’re using bad data, no matter what you’re doing or how good you are at your job, you will never outdo your competitors.

So, what makes us different from other data providers? We enrich the data with accurate contact information to make it reliable and gives producers access to key decision makers. The research is constant, so the database grows every day with recently verified data. Enriched Data has 99% of the nation’s total mortgage records which includes over 100 million records. In a recent research study by Radius, they found that 14% of phone numbers and 2.5% of email addresses were no longer valid after only three months in most business-to-business company’s internal databases. 

How does enriched data create success? The system works if you work it. Reaching out and touching potential borrowers on multiple levels is key. We even assist clients with implementation of email marketing plans for brand awareness as well as other marketing strategies. Our clients’ successes prove that those businesses that want to grow and are willing to make the calls, receive extraordinary results.

Case in point, a small mortgage brokerage firm based in Houston increased their net income by $900,000 after only six months. Their response was "It’s electronic gold that arrives every week via Excel in our email inbox.  All we have to do is open it and start making calls.  We no longer need research analysts to spend precious hours going through deeds and county data. In fact, our research analysts now make an initial contact to warm up the lead so our 'heavy lifting' broker can make the close." 

Most important, we don’t send the same leads to multiple producers. These leads are exclusive!      

The only question left to ask yourself is this: Are you ready to make more money?

If your answer is Yes, contact us now at (346) 571-7074 or email to: leads@enricheddata.com


Top 5 trends in Commercial Real Estate Lending

October 21, 2016

The word is that this December the Federal government will begin a series of interest rate increases.  Historically, commercial real estate values rise in an environment of increasing rates. Rate hikes are generally linked to a strong economy — it’s that simple.


Five trends that will drive the increase in commercial real estate lending include:

1) A Changing Landscape

The trend of both millennials and baby boomers that are retiring at the rate of 10,000 a day is to work and play in the area where they live.

This trend has had a major affect on the development of urban communities as millennials move into city centers.  Even though retail development is expected to remain slow, office space, industrial, hotel, and residential drives the need for financing as urban communities change the real estate landscape.  According to DeloitteIt’s all leading to a hunt for the best data and increased transparency to break down the barriers between the owners and the users of space. We’re seeing startups that gather and bundle leasing information, providing better, more granular, up-to-the-minute specifics on deal flow to the real estate community. These are details that were historically considered proprietary, that is, who’s on what floors of a building, when their lease expires, when the space is likely to be vacant. Now, there’s even interest from the venture capital community to finance innovation of these new tools. Ultimately the process of identifying space to meet consumer needs will be accelerated at a rate faster than we’ve ever seen.”  Enriched Data provides the most economical commercial property sales data to help lenders make informed decisions. 

2) Foreign Investments

Foreign investment is at a record high and causing some distortion in some markets.

The U.S. remains attractive to global capital and inflows are still strong, although they may be under pressure at their origin (China, Middle East, and Europe). A surge in the Chinese buying both residential and commercial real estate last year took their five-year investment total to more than $110bn, according to a study from the Asia Society and Rosen Consulting Group. They conclude that, “The search for permanent CRE debt capital will become more intense and competition for capital will become an issue in 2016 and 2017. The lending environment is likely to become more restrictive. This could present opportunities for some other, less regulated, lenders to enter the market.”

 3) Regulations, Prices and Competition

According to the Scotsman Guide, the regulatory environment will make commercial lending activities increasingly challenging as additional rules are approved by regulatory agencies and implemented throughout the industry.  Prudent risk management will dominate commercial real estate lending. 

Ely Razin reports in Forbes, “Knowing that higher interest rates erode borrower net income and property value, lenders could respond by tightening lending standards or loan collateralization. For instance, they could limit lending in riskier markets or reduce the loan-to-value ratio, effectively meaning that they would require a greater proportion of money up front before issuing a loan. They might also require more collateral to back up their loans.” 

4) Technology 

Marguerite Ward reporting for CNBC states, “Assessing a storm's damage to a house; responding to a prospective buyer's concerns about a property; designing offices that suit the needs of its tenants—all are key tasks of the real estate business that are rapidly being made faster and less expensive as the industry adopts lessons from technology, lessons that have already dramatically changed industries such as finance and health care.  In other words, big data is transforming real estate.  Big data is a partner to the players to the community, whether they're brokers, lenders, investors or owners." Established real estate platforms such as Enriched Data use big data to provide information on the property's history and the owner information. Such information is important in helping commercial real estate professionals make informed decisions.

The follow excerpt from Big Data Trends in Real Estate and How They can Benefit You is authored by  Michael Miller and Patrick O’Connor the Managing Director and the President of Enriched Data, respectively.

Processing Real Estate Data to Get What You Want

There are over 1,000 data inputs into a typical residential commercial appraisal. Data from public and private sources, often confidential source, provide the information. Real estate brokers must not only  know all aspects of the property being marketed, they must know the market in which that property is situated and all competitive purchase and/or investment options. An internet search for “Texas Real Estate Data” returns 463,000,000 results.

 ¨ No doubt, the Texas A&M Real Estate Center (https://www.recenter.tamu.edu/data/housing-activity/) is a leader in consolidating building permits, employment and unemployment, housing activity and affordability and population into historical charts and graphs. This is one of the few sources for rural land trends.

¨ Zillow, Inc. (NASDAQ:Z) operates a leading real estate and home-related marketplace on mobile and the Web, and welcomes 50 million unique users monthly.

¨ The Texas Association of Realtors consolidates quarterly reports on home trends, reporting 53,937 single family homes were sold in 1st Quarter 2013, a 17% increase from 1st Quarter 2012.

¨ Recently launched www.enricheddata.com incorporates not only 45,000,000 searchable real estate records with links to public information, but also compares and consolidates occupancy, rental rates, sales, mortgages, tenants, space availability, market reports on a metro and submarket basis, and contact information on a combination of over 1,000,000 owners/sellers/lenders/leasing and sales brokers/management/tenants in the marketplace. In the Texas real estate commercial marketplace, this site is probably the most comprehensive single source of data research and can be downloaded in a Word, PDF and/or Excel format.

Processing 190,000,000 mortgages recorded in the U.S. requires a team of over 1,000 data collectors at courthouses across the U.S. who still use microfiche, thousands of off-shore data analysis researchers who digitize the data, and computer programmers who build sophisticated algorithms to deliver search results. But what does a mortgage banker really want to know? Out of 450 fields of information to process per property, which fields provide the information needed to increase the banker’s business?

A “bottom up” approach is traditionally what the real estate professional is looking for - taking quality information on individual properties and the contacts (seller/owner/broker/lender/tenant/management company) associated with that property, making it searchable and able to be aggregated is a great way to assemble Big Data in the real estate marketplace. Appraisers, brokers, other real estate professionals, and owners at the local level confirming and contributing property and transaction information on a property- by-property basis and getting that information into the data base continues to enhance the quality of the data on a granular and aggregate level.

A “top down” approach, targeting large companies who have thousands of clients, takes sophistication, relationship building and months, and sometimes years, to procure a contract. We recently completed one contract with the largest “best in class” real estate technology company that took over two years to complete! And every day of negotiating, waiting and stressing was well worth it.

 Enhancing those two approaches with search capabilities that are thorough and unique provides market clarity that previously was not available.  Not only does the processing of Big Data mean Big Money, but those embracing its use should have efficiencies in processing documents, enhanced market knowledge and ability to analyze historical trends to make assumptions on future trends

 5) Increased need for more Property Management

  As the baby boomer-commercial real estate owners age, there is an increase in the need for property management companies.  Technology is impacting and improving the property management industry like never before. Technology for the commercial and residential real estate fields will continue to evolve, and what we see one year, five years, ten years, twenty years from today will be substantially changed from what exists now, reports Susan Airst in her article on Top Tech Trends for 2015 in Property Management for Commercial and Residential Buildings.

Tom Stokes in his article on The Changing Face of Property Management states, modern office and multifamily property managers have greater responsibilities beyond traditional rent collection and bill paying. They now arrange insurance; provide tax information; design and collect renovation bids; develop marketing plans; hire, manage, and motivate staff; coordinate maintenance services; improve landscaping; oversee property security; ensure compliance with government regulations; and report income and expenses.

To accomplish these tasks, today`s property managers must evaluate and respond to changing market conditions and world events, be aware of new developments in technology, and find additional ways to increase fee income. At the same time, they must maintain the personal client relationships that are so integral to their business. While much of the world has embraced technology innovations like the cloud, mobility and big data, commercial real estate (CRE) is still managed out of Excel spreadsheets and 20-year-old technology platforms.  But that’s changing. 

Enriched Data is a portal to all things connected with Big Data in commercial real estate. Accurate real estate data is essential to making informed decisions. Whatever your role, the data you need to make decisions, grow your business, advise your clients, or do your best job can be found at Enriched Data. 


5 Evaluation Search Tips

September 28, 2016

If you need to evaluate a property or run a broker opinion of value, our Evaluation feature can produce a report for you to use in less than 5 minutes. 

If you’ve ever done a search for a property address on a county website, you probably know how counter-intuitive that search can be. We are working to standardize the addresses so it’s not so frustrating; But in the meantime, here are a few tips for entering addresses into Evaluation or Subject Property searches.


1. Don’t include cardinal directions like North or South or their suffixes like N or S.

2. Don’t include street, road, avenue, drive or their suffixes like Rd or St.

3. You will get better matches if you enter only part of the street name. For example: For the street name, Heubner, try entering “Heubner”, or “Heu” or “Bner” and the Street Number. You will always need to enter the City, State and County. 

4. You could even try searching just by the Street Number, City, State and County. 

5. It gets a little trickier with freeways. However the county records the freeway, that is how it is listed in the database. For example, Harris County Appraisal District, has Interstate 10 as Katy Fwy, so try typing in “Katy” in the street name along with the street number.  Another example shows the opposite: In San Antonio, they call it McDermott Freeway, but Bexar county lists it as Interstate 10, in that case we would search “10” or “Interstate”. 

We hope you’ve found these tips helpful; But if you still have questions, give us a call (346-571-7072) or email subscriptions@enricheddata.com.

Building a Killer LinkedIn Profile

July 26, 2016

LinkedIn is a social networking site designed specifically for the business community. It’s network spans more than 430 million users worldwide, making it the world’s largest professional network on the internet. LinkedIn boasts 2 new members every second and is used by professionals in every industry from Fortune 500 companies to small business owners. 

Taking the first steps to making lasting business connections on LinkedIn begins with a thorough profile. 

1. First, add a professional photo to your profile. LinkedIn determined that users with a photo are 14 times more likely to be found on LinkedIn searches by adding a photo. 

2. Build the meat of your profile by making your headline stand out, and fill out the “Summary” field with as much detail as possible. 

3. Be sure to add a professional email address and company information. 


4. When it comes to the “Experience” section, be precise and accurate with your past and current roles. 

5. Include 5 to 6 of your biggest achievements and add any projects you’ve worked on in the past.

6. List skills on your profile so you can be found in searches easily. LinkedIn says that members who list skills have 13 times more profile views than those who don’t. LinkedIn has over 45,000 standardized skills.

If you aren’t on LinkedIn already, you should be. And having a great, detailed LinkedIn profile will ultimately help you build business connections or even land your next deal.

Millennials are Changing the Hotel Industry

June 20, 2016



Millennials will make up 50% of travelers in the next 5 to 10 years. The rise of millennial travelers has provoked hotels to reinvent themselves from limited-service to full-service hotels. The millennials, then, are redefining the hotel industry standard. But that new industry standard has yet to be firmly established.

Some millennial travelers are more cost-conscious; while others are looking for upscale accommodations. Whether they are cost-effective or upscale, the hotels' evolving brand concepts aim to capture the local culture of the city, and a major element the hotels are focusing on is the incorporation of social gathering spaces. Brand-concept designers believe millennials are willing to sacrifice the size of their room in exchange for other cool, functional surroundings. Rather than a large space to sleep, millennials prefer access to high-tech lobbies, eccentric meeting areas, and lobby bars with local food and beer.

Major players like Hilton, Marriott, Wyndham, and Best Western are all creating new "lifestyle" brands to cater to the rise of millennial travelers, including: Tru by Hilton, MOXY by Marriott, AC by Marriott, TRYP by Wyndham, Radisson Red and Raddison Blue by Rezidor, and GLO by Best Western. Whether the market will embrace these new lifestyle brand concept designs is yet to be seen, as hotels just started introducing them last year. But the message is clear: millennial travelers want something different from the traditional hotel experience; and these type of changes show that hotels are taking notice.

Big Data is a Game-Changer

May 10, 2016

We couldn’t have said it better ourselves, Ely Razin. There is power in big data; and that power is transparency. What is “big data”?  It is large masses of data that can be captured, communicated, aggregated, stored, and analyzed. Collections of scores data have been around for years, but now it is changing the way we make business decisions. And it is transforming the commercial-real-estate game.   

Transparency in commercial real estate creates the ability to analyze all of the available information, offering valuable insight and enabling informed decision making. Companies, like us at Enriched Data, gather that data from multiple sources: crowd sourcing, public and private data sources, and industry professionals.  And the property owners, investors, appraisers, property managers, inspectors, leasing agents, and brokers that need this “big data” are the ones who benefit.  

How is technology revolutionizing commercial real estate?

April 26, 2016

Many commercial real estate companies still depend on spreadsheets and manual analyses. But forward-thinking companies have started to embrace technology and the data it produces in an effort to get ahead of their less progressive competition. In a recent commercial real estate outlook, Commercial Real Estate Redefined: How the Nexus of Technology Advancements and Consumer Behaviors Will Disrupt the Industry, Deloitte described the use of data-driven technologies as “disruptive forces” that will “redefine” the commercial real estate business. According to Deloitte’s outlook, commercial real estate companies must adopt technology—and at times, collaborate with other companies harvesting big data—or risk falling behind the competition.

The commercial real estate sphere is changing and there is now more reason than ever to embrace technology and the benefits it has to offer.