As almost every industry is on the internet these days, it’s rather hard to sell anything that your client hasn’t seen already. That’s what images and descriptions are for.
But how can you effectively sell properties on the internet with just your words?
This is a common rule when you’re writing creatively for feature articles. But it can also greatly help your endeavor of selling a property online.
For example, people tend to be more encouraged to buy beer when it’s labeled as “Ice Cold Beer” rather than plain “Beer.” It gives your customer an image in their head that instantly makes them want it. Since they also know for a fact that it’s ice cold, they won’t doubt the product and get second thoughts about buying it.
The same goes with your property listing. Do you think a “Studio unit” sells better than “Fully-furnished and spacious studio unit with close proximity to establishments?”
Here are several tips to make you better at property descriptions:
Here are a few words that you can use when writing down key property descriptions:
You can use these words to make every part of the property look great with just your words. For example, when describing vinyl planking flooring, you can use the following: “Luxurious wood-like flooring” or “Sleek wood-like flooring throughout the unit.”
When you’re describing the appliance, furniture, and fixtures that come with the property, you can use the following (as long as applicable):
Generally, you need to make the property look good. Think of your own dream house or dream building and write the best things that you believe your client will want.
Be sharp and precise in every description. While you can add adjectives, it’s best to just add one or two whenever needed. Plus, it also pays off to have a good grammar. You should also double check your spelling. Normally, these little mistakes make you look unprofessional and unreliable.